BRIEF BACKGROUND AND CAREER
My name is Phebby Shangozi. A 27 years young energetic Zambian who resides in Lusaka, and currently working as a Call center agent for Ison BPO, a company managing MTN Zambia LTD call center.
I hold a Diploma in Public Administration from National Institute of Public Administration (NIPA). I also aspire to pursue studies in Social and Community work because of my passion to help other people.
My Goals in life are to be successful in my career as a Public Administrator and inspire others to accomplish their dreams. Because I believe anything can be achieved with determination and hard-work.
My interest include travelling, cooking, making new friends and learning about other cultures. I love to travel because it helps me to appreciate the diversity of my country and the outside world. It helps me understand depths of other cultures and makes me appreciate the beauty of shared opinion and common goals.
Being immersed in different cultures has helped me to appreciate who I am as a person, my culture and home country. This has also helped me accept and respect other cultures and their way of life to that fact. That, we can all live in peace and harmony if we accepted one another the way we are ‘Diverse’. I have also learnt a great deal of things, starting from ceremonies, marriages, Christianity Faiths, Family and so many other things beyond my culture.
Tourism is one of my interests because of the opportunities availed to me in my previous employment. I was involved in several UN tasks on a particular project some 5 years ago. My work among others included; organizing work camps for UNESCO’s World Heritage Volunteers program in Partnership with the National Heritage Conservative commission (NHCC) between 2009-2013. My responsibilities included among others; advertising the 2 week projects to our European, American and Asian partners and coordinating the volunteers who came to work at these sites. We worked at the Victoria Falls and Ing’ombe ilede in Southern Province.
This work inspired me to develop interest in tourism and how it adds value to the Country, further more it gave me an insight on how tourism is marketed and can be improved. Zambia has a potential to be the tourist destination because of the fact that we are a warm, peaceful and friendly nation with so much to offer in terms of wild life and rich heritage.
With a growing trend in Social Media, this can be a platform to showcase how reach tourism sites are in Zambia. With the reduction in data bundles by Telecommunication Operators by approximately 80%. Internet is being widely used with easy access and more people are now able to afford internet services as opposed to sending SMS which has since lost its value and purpose as more people move to Social Media. Mostly used services on the internet include but, not limited to; Facebook, Twitter and WhatsApp although, most people prefer the Facebook platform which has a huge following with almost every Teenager and youth registered and actively participating in various social and business activities. People are able to showcase their interest both locally and internationally on Facebook. Few people will have time to visit websites due to busy work scheduled but, will always find time to check in to Facebook during lunch time and less busy hours or on their way to homes after work on a Public transport. We have so many places to showcase in Zambia such as the Northern Circuit, Liuwa National Park and plains, lower Zambezi and other interesting places.
SOCIAL MEDIA AS A PLATFORM
Social Media has potential to reach the target market because of the growing trends among the youths and middle aged grouped who have equally joined the social trends. This can be a powerful tool to market Tourism in Zambia. I know Zambians love adventures and fun, with the right advertising, added value for money (Wifi availability in guest houses, traditional attires, Artistic Sculptures and, affordable accommodation for guests. I have confidence Zambia can soar to greater heights in the tourism sector.
I believe in my Country and I think it’s the best place to be, a beautiful African nation rich with mineral resources and unique cultural history. We can be the epitome of tourism.
I am Phebby Shangozi aka Fesha, I am Tourism!!